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A very insightful article on Leadership of Citi Group. They really need to invest in the digital transformation as their performance lags behind all players. I guess the choice of empathy as a competitive differentiator should be a learning lesson for other businesses. Empathy should be embedded in the culture of any business but not as the sole competitor advantage!

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Thank you. The challenge with esoteric concepts like "empathy" is how to operationalize it. E.g., empathy => understanding client needs => higher client retention => removing reps losing most clients is a very complex connection - instead, Citi could just analyze the reps who lose the most clients and find common reasons (bad playbooks, weak hires, subpar training).

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Check out this follow-up development of Citi's re-org announcement: https://www.ft.com/content/5e8d7d8f-e435-4c80-b275-0b1baea86f8f

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